Thrifty Ice Cream

Despite the competitive and varied landscape of ice cream, Thrifty has a loyal following among Californians ranking 5th in packaged ice cream and 3rd in scooped brands. With limited distribution, East Coasters consumers are picking national brands and Thrifty is experiencing freezer burn in this market. How do you take a beloved California brand and make it a national gem? Lean into Cali nostalgia, celebrity endorsements and cultivate loyalists with free ice cream.

BRAND POSITIONING I AUDIENCE SEGMENTATION | CUSTOMER JOURNEY MAPPING I CAMPAIGN CREATION + IMPLEMENTATION | MESSAGING I CREATIVE STRATEGY I PACKAGING