Baby @ Rite Aid

With our pharmacist-recommended, clean ingredients, parents have finally found gentle, effective, and uncomplicated baby products for their little ones. 

The authentic brand voice, playful packaging, and targeted launch combined with a compelling value made the brand standout among national leaders.

AUDIENCE RESEARCH | BRAND STRATEGY + POSITIONING | BRAND GUIDELINES | CAMPAIGN CREATION + IMPLEMENTATION | NAMING | PACKAGE DESIGN | MESSAGING